ABOUT L'AVU

2017-01-19 09.48.45 1.jpg

 

We are L’AVU

We design and make eco-luxury fashion accessories and home decor items using a unique, washable, flexible, eco-friendly paper. We set our standards very high and all our products are handcrafted in Los Angeles. When we work with paper we aim not to ever come up flat. Instead, we create pieces that are practical, yet fashionable, sculptural and architectural, exhibiting the true versatility of paper. We want to spread the energy of a creative lifestyle with L’AVU’s philosophy which gives people a new, smart, ecological approach to their daily life. Anna von Urbans, head of L’AVU’s design team, strongly believes in the power of balanced consumption. The brand is aimed at audiences who love to discover new ways of living, and who are stylish, brave and creative. Indeed, L’AVU not only produces its products, it also delivers a new point of view for anyone who lives an organic lifestyle, and loves and protects nature.

The L'AVU washable paper bag

The idea for our bag came from the aesthetic of wrinkled paper. The look and feel of leather, but the eco-conscious attribute of a simple but indestructible sheet of paper. This concept resulted in a light but durable bag that can reflect the character of each owner in a different way. With time, the bag gains unique wrinkles and shapes depending on the lifestyle you share with it. The signature shape of an original L'AVU bag (Jester line) resembles a fool's (court jester's) hat. The root of the word "fool" is from the Latin follis, which means "bag of wind" or that which contains air or breath - a playful inspiration. The bags are also available in a classic, square bottom line (Classic line).

L’AVU washable paper looks and feels like leather but washes with ease. It is made using a cultivated fibre and does not contribute to deforestation. Our paper is 100% recyclable, water-resistant, tear-resistant, and washes like fabric. It holds its form so it can be used over and over again, promoting sustainable living. 

L’AVU combines beauty, functionality, tradition and design. The whimsical, jester's hat-like shape gives our bag its signature look which reflects playfulness, elegance and attitude which set it apart from ordinary bags. 

Use your L’AVU bags as a vase or a bin, to hold bread, plants, herbs, towels, laundry, magazines, toys, in the pantry or on a table. For anything and anywhere, L’AVU is the perfect storage solution.

 

 
Anna von Urbans, L'AVU designer

Anna von Urbans, L'AVU designer

L'AVU Classic bag and The Weekender

L'AVU Classic bag and The Weekender

L'AVU Jester washable paper bags

L'AVU Jester washable paper bags